The squeeze is certainly on, with inflation doubling in the last six months, and city analysts suggesting this is a result of a surge in supermarket prices. For me, the mad trolley dash (to get it over with) round Sainsbury's or Tesco is less of a dash and more of an analytical event these days.
Gone are the days when adding some Tesco Finest or Sainsbury's Taste the Difference can be done without a second thought. I know colleagues and friends are also the same and are spending longer over making purchases.
Now the focus is not just on cost but choosing primary items that can be turned into two or three meals. This may be no bad thing for our diets in terms of salt and fat consumption but it adds pressure on those who have a family to cater for around the commitments of a job and other exciting activities like dragging your three ton wheelie bin down the drive every other Tuesday at 7am!
If you are expecting a solution in this blog you're in for a disappointment. However, I would be keen to hear anyone's views and obviously amazing recipe suggestions on how to 'feed a family for £2.50' would be gratefully received.
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