Internet retailer Amazon is to take on the major supermarkets with the launch of an online food store.
Industry experts say the ambitious plans are a huge threat to Tesco, Sainsbury's, Asda and Morrisons.
Amazon is expected to emulate its US grocery offer, comprising more than 45,000 non-perishable food, drink and household items, in this country. Although fresh items would not be on offer at the launch, Amazon is currently testing the viability of selling perishable foods in the Northwest U.S. A launch date has yet to be announced but industry sources said it is likely to be this year.
Grocery shopping from Amazon has proved popular with American customers who enjoy discounts for buying in bulk, a function to create regular shopping lists and free delivery.
Amazon.co.uk is the UK's biggest online retailer, best known for selling cut-price books, DVDs and electrical items. But will it be easy for them to penetrate the Internet grocery market? Discounts for bulk buying should be welcomed by UK consumers but will the lack of fresh produce deter many customers? Do we want to login to two separate online stores when we can get everything we need from the likes of Tesco or Sainsbury's?

Yes i agree they have the clients already and the base with already, but what about the butchers online that are selling grade A products.
Will this effect them, such companies as
Stilton Butchers
Donald Russell
As they are traditional Butchers that offer a great services.