Compass Group launches Truly British campaign

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It seems that the spotlight is well and truly on local British food at the moment. And now Gary Rhodes has launched a Truly British and Truly Local food campaign with the world's largest caterer Compass Group.

The new scheme will only give a Truly British status to products with guaranteed British origin which can be traced back to the source.

This new scheme was born out of the fact that far too many food companies were claiming that their products were sourced locally, when really, they came from a local wholesaler which could never guarantee that the products were genuinely local.

The Truly Local standard goes to products which are made from local ingredients and produced by small, local companies within 50 miles of where they are being served.

Interest in the food industry has soared in recent years. More and more people are now looking into the availability of food jobs and the public are showing more of a keen interest in local produce. The number of people who look for locally produced food has almost doubled in the past three years as more cookery programmes crop up and also, as people try to support their local businesses in these tough economic times.

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