Hovis have managed to put a smile on the face of hundreds of farmers across the country with their announcement that they will only be using British wheat in loaves.
At the moment, Hovis is using between 25 per cent and 50 per cent British wheat and it is importing the rest from Canada. But this is all set to change in the New Year when Hovis will start to just use British wheat.
This follows trials over the past five years of growing a strain of Canadian red wheat in Britain. These trials were successful and so now, an extra 600 farmers are growing wheat for Hovis loaves.
It's excellent news for Britain's food industry as not only is it keeping local farmers in business and using this country's produce, but the move will also create new food jobs.
With this new policy coming into place early next year, one in eight wheat fields across Britain are being used to grow wheat for Hovis.
In total, £18m was spent on importing Canadian wheat and this £18m will now go to British farmers.
As the focus in the food jobs industry turns well and truly to local produce, it's fitting to see British farmers receiving a little bit of good news.
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