Fresh food counters are seen half as much as they used to be. But with more and more people taking an interest in fresh produce in recent years, the supermarkets are starting to see that fresh food counters are very much in demand. And now, they are coming back.
Last month, Marks & Spencer reintroduced fresh food counters including butchers and fishmongers in store.
This was good news for the customer as they now have much more choice of quality food. But it was also excellent news for talented butchers and fishmongers who were looking for food jobs.
The idea was tested out in Meadowhall in Sheffield and the second at Bluewater in Kent. Fresh produce always goes down well with the customers; as has been seen with supermarkets such as Morrisons which has attracted a huge, loyal customer base through its range of fresh produce.
The food division of M&S accounts for slightly more than half of their revenue so it is important that they make the right decision when it comes to these fresh food counters.
But with the amount of food jobs they will create and the customers they attract, it seems that everyone is a winner.
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