The supermarket battle has one clear winner

It's a battle that we witness every single week; the battle between the country's major supermarkets.

Supermarkets including Asda, Tesco and Sainsbury's are constantly fighting for the customers' attention. Their television adverts are designed to make us think that each of these supermarkets can offer you the best value for money.

But one supermarket which seems to be enjoying huge success at the moment is Morrisons. This supermarket, known for its reasonable prices and fresh produce, has recently announced that a record 10.8 million customers went into its stores between August and October this year.

Morrisons is the UK's fourth largest supermarket and like for like sales during this period rose 4.3 per cent.

The supermarket has enjoyed steady success this year and that is being put down to its focus on cost efficiencies and a constantly increasing number of customers.

Because of all of the success it has enjoyed this year, this particular supermarket has been steadily expanding. This year alone, the company has opened up 37 new stores, creating hundreds of food jobs across the country in a variety of sectors. And in a year which has been difficult for most businesses, that's not bad going.