With all of the top supermarkets battling it out to perform well and achieve the highest sales figures over the previous Christmas period, there has been much speculation over who has come out on top. Recent reports have measured supermarket success by comparing growth in sales figures, and it seems that luxury supermarket Waitrose has emerged as the leader of the pack.
New figures have revealed that Waitrose, part of the John Lewis family, achieved a 17.6 per cent growth in sales over the Christmas period, its biggest sales figures and most improved market share since 2005. Waitrose's success has been attributed to the opening of new stores, a move which also created hundreds of new food jobs, as well as the quality of their products.
After a bumper Christmas for retailers all round, it seems evident that customers have recovered from the recession to the extent that they are starting to choose quality over value again, especially when it comes to stocking up for Christmas.
Growth in the sales figures of other supermarkets are currently the following:
• Morrisons - 12. 8 per cent
• Sainsbury's - 8.6 per cent
• Tesco - 8 per cent
• Asda - 5.9 per cent
• The Co-op - 4.8 per cent
These figures are certainly good news for retailers, and also for the economy, but it is also beneficial for food job hunters as these major companies will be looking to expand with new stores and product ranged if growth in sales figures continues.
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