New advertising campaign set to launch for The Co-op and Somerfield

The Co-operative is seeing a slight change of image due to a new marketing strategy which will bring the food company together with Somerfield.

A new advertising campaign is set to highlight the fact that The Co-operative is able to offer incredible value deals because of its joint campaign with Somerfield.

And the food group is using two real members of staff to front the campaign. The couple really have bagged themselves food jobs with a difference. Store supervisor from The Co-operative and Somerfield checkout operator Tomieka Shiell were chosen for the job because it was found that customers connected with them. They had initially been chosen as internal communicators for Somerfield and The Co-op.

The campaign aims to highlight how customers can benefit from the combination of The Co-op and Somerfield.

The Co-op acquired Somerfield in March after a £1.6 billion deal. Since the, Co-operative products have been phased into Somerfield stores. The next step is to re brand Somerfield under the Co-op banner and it is hoped that this will be completed by 2011. this new step will really highlight how customers can benefit from choosing The Co-op/Somerfield brand.