It's a well know 'food last in recession first out' for the obvious reasons; we all have to eat. Today's consumers continue to be discerning with high expectations, everyone has their own view on food - the impact of holidays are further a field, the never-ending food related TV programmes become more detailed and sophisticated. This drives manufacturers and retailers to explore new and innovative recipes.
You only have to chat with your local dry cleaner who will tell you times have changed and the stains they have to remove from garments is not what it used to be. With this in mind it's a great time for a skilled and talented Chefs to explore New Product Development as a career option. It really isn't a career for the feint hearted and certainly not a soft option for any Chef. There are the obvious benefits of being able to balance home and work life but there will be late nights and pressure, albeit in a different package from evening service. As a New Product Development Chef (NPD Chef), not only will you need to have a real understanding of ingredients, culinary techniques and food trends you will need to possess a working knowledge of cuisines European and Globally. You'll be challenged to think differently, constant evolution of product ranges, how to deliver a point of difference.
Last year a number of leading retailers cut a launch window it appeared to be mainly about product refreshing but now its all about new innovation - looking further a field for new food ideas across every category; sandwiches, soups, sauces, ready meals, salads, meats and desserts. The product options are endless. A wander round any supermarket or food store it is easy to detect new packaging formats and fantastic product ranges. As a Chef it's a great time to be considering New Product Development as a next move, consumers will always eat out but the success of the dine in offers, started originally by Marks & Spencer have spread to all supermarkets demonstrate the popularity of prepared foods. The exciting product ranges in all stores are created by talented and skilled Chef who have served their time in Rosette and Michelin starred establishments, they work in NPD kitchens all over the country (and the world) researching, trialling, tasting, refining and presenting then working with factory teams to ensure that consumers keep returning to make repeat purchase. Consider, as a Chef do you have the patience, know how and determination to work with demanding retail clients to make a real impact on food retail shopping.
