Custard, sticky toffee puddings and other comfort food is making a comeback, as consumers try to ward off the economic crisis with nursery fare from their childhood. (The Telegraph 24 October)
Although we're cutting back on food shopping for the first time in over two decades, we're buying more puddings and pies. In the last 6 months, sales of custard have increased by 20%, Marks and Spencer bread and butter pudding by 15% and their sticky toffee pudding by 10%. Meanwhile, Tesco reports a 62% rise in sales of rice pudding and sales of shepherds pie and beef casserole ready meals have tripled.
Tesco spokesman Jonathan Church said: "The misery of the credit crunch has had a direct effect on our eating habits and shoppers are buying foods to cheer themselves up. There's nothing like a good old plate of pie and mash or a bowl of rice pudding to tuck into and help put a smile back on our faces."
Sales of luxury ready meals also appear to be on the increase as consumers are deserting restaurants and eating at home.
How have the contents of your grocery basket changed over the past few months? And would you like to see development chefs stepping back in time and creating more 1950's style ready meals?
