The creation of loyalty cards has allowed the Retailers to gain an amazing insight into our daily and weekly shopping habits. This week Tesco is launching a quarterly food magazine and this will be accompanied by an insight initiative to help advertisers see the impact of ads on shopper behaviour, led by the creator of Tesco's Clubcard loyalty scheme, Dunnhumby.
Marketing is all around us and it is the companies that are able to get a real handle on the consumer and their shopping patterns and behaviours that can capitalise and shape their business strategy.
Therefore excellent Marketing Managers, Brand Managers and Communications Managers are worth their weight in gold.
