Results tagged “Waitrose” from Food Job Blog: The inside track on Food Recruitment and Careers

It's that time of year again when the summer sunshine entices thousands of tennis fans to enjoy the feast of entertainment served up at Wimbledon. There's no Rafael Nadal this year but you can be sure that the traditional strawberries and cream will be a hit with the spectators.

Waitrose have taken our love for tradition and embraced the flavour of the season to come up with the Berry Banger, a limited edition sausage that allows hungry tennis fans to combine two summer food favourites: strawberries and cream and barbecued meat.

Anna Lloyd, Waitrose sausage buyer, comments: "Brits love tennis and strawberries and cream have become accepted as an integral part of the festivities. Our limited-edition sausages always create a bit of theatre at the counter and never fail to put a smile on customers' faces. We hope they'll be a big hit this summer."

Will you be cheering on Andy Murray on a full stomach of Berry Bangers and mash? Creative ideas are always good for the food industry. We'd love to hear what unusual flavourings you'd like to see in your bangers?

Waitrose has been named as the surprise winner of a poll by BBC consumer programme Watchdog to find the UK's favourite supermarket. More than 36,300 consumers took part in the online poll, run on the Watchdog website.

21% of voters cited the upmarket retailer - or online partner Ocado - as the supermarket where they would prefer to do most of their shopping. Sainsbury's came in second with 19% of the vote, ahead of Tesco (15%), Asda (14%) and Morrisons (10%). Marks & Spencer claimed just 9% of the vote, although 35% of voters said it offered the best quality food, ahead of Waitrose on 29%.

Waitrose also scored highest for shopper satisfaction, with 85% saying they were 'very satisfied' with the shopping experience.

However, Asda was voted as the best-value supermarket by nearly 25% of the respondents, ahead of arch rival Tesco with 16%. Only 1% of voters thought Somerfield offered the best value.

Price, quality and convenience are all equally important, with all three cited by 26% of participants as the single most important factor in determining where to shop.

Interesting to note that Asda was voted the best-value supermarket and yet Waitrose still came out top in the poll. Obviously, although price is important, it isn't the be-all and end all even during a crisis. Customer satisfaction is more important than ever in times of recession, as retailers are battling to retain customers and the results of this survey suggest that Waitrose has got it right.

Do you agree with the survey results? Which is more important to you; price, quality or convenience or do they all play a part in your decision making?