It seems that we want to go back to our mum's apron strings and start baking again. I have noticed new tv advertising campaigns for home baking products and read articles saying that sales ingredients for home baking have increased.
I ask myself is this because of the recession or the mountains of celebrity chefs telling us that home cooked is better, whether at home or at school.
This is good news for the manufacturers of baking ingredients, who in this time of recession, are in the process of recruiting Production Managers of high calibre wanting to progress their careers within FTSE 100 companies in a growing market.
