Brand Manager - Food

Job Description

As Brand Marketing Manager for this reputable and innovative food manufacturer, you will take specific responsibility for the branded and licenced to brand product portfolio ensuring continuous achievement of related sales growth. Reporting to a Marketing Controller and working alongside a successful marketing department, you will deliver a brand development plan, manage current and future licensor relationships and manage any future marketing launches including taking responsibility for advertising and PR activity. The ability to impact and contribute across the commercial function internally is vital as the sales and category team will be key to supporting the objectives of the branded business.

The ideal candidate will have experience of brand management encompassing the entire marketing mix from within the food and drink industry. Experience of brand licencing would be a distinct advantage. You will have a sound understanding of the UK grocery retail trade and you will be commercially astute with strong communication skills. You will understand consumer insight with the ability to identify trends and behaviours that in turn will drive the brand forward.

Ref MPB7568