Senior Brand Manager - 12-Month Contract

Job Description

This dynamic FMCG manufacturer is a global business with a history of developing innovative branded and own label food and drink products for the UK marketplace.

As Senior Brand Manager for this reputable food and drink producer you will take specific responsibility for the branded product portfolio ensuring continuous achievement of related sales growth. Alongside that a large part of the role will also be to manage any licensed brand agreements already in place and to identify areas or gaps in the market to exploit and develop.

Key responsibilities of the role include:

· Develop, implement and execute individual brand plans and strategies
· Identify trends, insights and opportunities for the category
· Work closely with internal stakeholders to ensure a coherent and positive message of quality
· Manage the brand development team effectively
· Set, own and review branded opportunities
· Continual analysis of all brand and licensed brand activity.

The ideal candidate will have experience of brand management encompassing the entire marketing mix from ideally within the food and drink industry. You will be a creative thinker who can adapt to a very fast paced demanding market. You will be a strong communicator with the ability to engage both internal stakeholders and customers alike.

Whilst this is initially a twelve-month contract, the business is a growing enterprise, which wherever possible, ensures it keeps talent within its business.

Ref MPB7646a