Brand & Communications Executive – Food Manufacturing

Summary

This is an exciting time for an ambitious Brand & Communications Executive to a join a FTSE 100 food manufacturing company.

Job Description

Our client has a blue chip reputation with multiple sites, within a fast paced food manufacturing environment.  They are a market leading producing household name food products.

The business has recently restructured and is looking for a Brand & Communications Executive who wants to progress their career with a growth product category.  My Client has a successful track record of career progression.

As part of the Brand Communications Team you are responsible for the implementation of the digital plans working closely with the Brand Manager .  You will also play a key role in helping to deliver PR campaigns alongside the PR Manager.  You will have excellent communication and organisational skills and be integral to delivering the day to day activities of the team.

• Manage the content on the website via the CMS system in line with the brand strategy.  Take responsibility for the monthly changeover and update the CMS accordingly.
• Support the implementation  of the brand plan in conjunction with the Brand Manager
• Implement PR initiatives with the PR Manager including copy writing and liaising with journalists and bloggers
• Source competition prizes and member exclusive offers and implement on the website following approval from the Baking Mad Brand Manager
• Responsibility for the blog, writing blog posts and coordinating blog posts from other members of the team.  Engage and build relationships with other bloggers
• Implement the social media strategy for the business.  Develop and report back on campaigns
• Monitor and review sources of information regarding food and input to the monthly insight report.  Monitor competitor activity and feedback to the team
• Support the Communications Team with event planning
• Support the Head of Communications
• Support marketing initiatives with customers
• Provide holiday and sickness cover for the Adviser

Key requirements:

• Excellent communication skills with an ability to build rapport with the consumer and customer.
• Experience in managing projects; you will have the ability to work both autonomously and effectively within a team environment.
• Creative thinker with an interest in marketing.
• Is effective in the face of changing demands/pressures, events or tasks.  Keen to adapt and evolve the role as necessary.
• Have a passion for baking.
• Experience in digital marketing is preferred
• Experience of managing external agencies and suppliers to maximise their effectiveness and delivery.
• Experience of creating detailed plans and timescales, identifying resources appropriately whilst monitoring progress and acting accordingly. Prioritising and communicating effectively to meet deadlines.
• Is able to convey ideas and information effectively, in a manner appropriate to the audience.  Listening, verbal and written communication skills essential.
• Can influence effectively by presenting ideas and concepts convincingly, resulting in agreement and changes in opinions and behaviour.
• Has excellent presentation skills with the ability to engage and interact with a variety of audiences.
• Ability to think ahead and proactively identify new opportunities, act on them and challenge the status quo.
• Graduate candidate with some work experience is preferred but not essential

This is a great opportunity for a Brand & Communications Executive who wants to work within branded product range.  My Client is looking to move quickly on applications.

Ref MDW8465