Senior Brand Manager - Food Manufacturing

Summary

This is a great opportunity for a Senior Brand Manager to lead the development and execution of prominent food brand to agreed personal objectives.

Job Description

Our client has a blue chip reputation with multiple sites, within a fast paced food manufacturing environment. They are a market leader producing branded household named food products.

Purpose of Job

• Deliver the product brand market and financial KPIs through excellent execution of launch and brand plans and active engagement in the S&OP process.
• Create and deliver brand plans.
• Building effective internal & external networks to deliver the brand plans.

Principal Accountabilities

• Annual Brand Situational Analysis and Brand Plan of Product Brand.
• Develop and deliver the communications programme including advertising, ATL and BTL, PR, design.
• Project management of all brand NPD.
• Appropriate actions and tactics are to be recommended through the fiscal cycle to ensure that budgeted profit is delivered.
• Ensure sales teams are fully briefed on marketing plans and are fully implementing appropriate brand activity.
• Be responsible for the monthly forecast cycle for these brands & products. Concurrently to manage their A&P accounts with Finance.
• Effective management of the 'day-to-day' concerns on these brands & products e.g. quality issues, monthly forecast cycle.
• Factory liaison – representing brand team at site operational project meetings.
• Build relationships and liaise with agencies – Advertising, BTL, PR, Media.

Knowledge & Experience Required

• Graduate or of graduate ability.
• Desirable: Experience of working on an FMCG kids’ brand.

Key Skills/Knowledge

• Strategic Thinking.
• Excellent commercial understanding & ability to make sound recommendations.
• Knowledge and experience of NPD and product development.
• Good knowledge of marketing communications development.
• Presentation skills – able to fluently and clearly present plans and recommendations.
• Strong Project management skills – planning and prioritization.
• Experience of consumer research, both qualitative and quantitative.

Experience

• Experience in marketing in FMCG environment.
• Strong project management of NPD.
• Advertising development.

Personal Attributes

• Passion, energy, drive.
• Proactive and willing to take initiative.
• Team Worker with good interpersonal skills.
• Proactive & willing to take initiative.
• Results orientated.
• Strong communication skills, with ability to flex style.
• Interest in Food and consumers trends.

This is an urgent need, therefore my Client will move quickly on applications.

Ref MDW8837