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Marketing

Branded or own label products still require the same level of outstanding marketing support to deliver consumer awareness and sales volumes. From food promotion and advertising through new food product development and consumer behaviour research, the roles on offer within the food industry are varied but all equally important. Specific key trends to be considered might include: food and consumer behaviour research, pricing strategies, consumer taste and flavour preference studies, new product innovation, health claims in advertising, ethnicity in food marketing, inner-city and suburban food marketing , retail advertising in high- and low-income areas, regional versus generic food brands, vertical food merchandising and supermarket promotional strategies. Clearly there are lots of other significant issues to be addressed whether you are working in a retail, foodservice or manufacturing environment.