Food Marketing Jobs

At Focus Management we are always looking out for suitable candidates for Food Marketing Jobs. The food and drink industry is the largest manufacturing sector in the UK and as such is extremely competitive. Marketing includes research, new product development, and advertising in order to increase sales.

Food companies are constantly developing new products or modifying existing ones in order to acquire new customers. Creating a new product can be expensive, especially if it is unpopular, so market research is used to gauge public opinion before anything goes into full production. Once the decision has been made to progress a new product range, then a price has to be established and also where it will be distributed. A marketing manager will have to negotiate with distributors and retailers on cost, and which retailers will sell the product. Further to this is the promotion and advertising of the product. This involves packaging design, print and television advertising and writing press releases for the media.

There is a wide range of different roles in Marketing, from advertising and promotion to New Business Development. A National Marketing Manager would be responsible for penetrating new markets, forecasting and price negotiation and will require strong analytical skills. A sales executive would be an ideal position for a graduate to begin a career in Food Marketing.

The Food and Drink industry employs around 400,000 people in the UK and last year was the only sector to increase production. At a time when the job market is not as stable as it used to be it is reassuring to know that there are new jobs opening up all the time, and that there is the opportunity for a lifelong career.

Focus Management have over 21 years experience in food recruitment and over that time have expanded to encompass the following specialist brands:

• Focus Management for permanent food jobs in all disciplines up to £100k
• Focus Graduates for graduate food jobs
• Focus Chefs for NPD chef jobs
• Focus Select for senior and board level food jobs
• Focus Interim for interim food jobs
• Focus International for international food jobs outside the UK

Browse our website for an extensive array of food jobs here, or send us your CV and a consultant would be happy to discuss new roles with you.