Crabbie's Alcoholic Ginger Beer expects boost from national campaign

Halewood International is launching a national six sheet campaign for its Crabbie's Alcoholic Ginger Beer.

With summer holidays on the horizon Crabbie's has invested in six sheet locations outside major supermarkets across the UK in order to maximise sales in the Take Home market. Halewood International are the UK's largest independent drinks manufacturer with a turnover of over £250 million. Halewood International also produce Maguire's cider, Lambrini and Red Square vodka.

Al Cross, Crabbie's Marketing Controller commented:

"We're really excited about the start of our huge summer campaign.

"This represents the start of a number of high profile summer initiatives that follow on from our very successful radio campaigns which drove an increase in sales of Crabbie's over the Easter and Bank Holiday period.

"We have already advised the trade to stock up to avoid missing out on the continued fast paced growth and demand for Crabbie's Alcoholic Ginger Beer!"