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Energy Drink Pussy Launched in Selfridges and New Bottle for Red Bull

A natural energy drink, Pussy containing milk thistle, guarana and ginseng, is being launched in Selfridges. The slogan cheekily suggests 'the drink is pure, it's your mind that's the problem.' In Septemeber, leading energy drink Red Bull will be available in a new PET bottle which has proved to be popular amongst fans of Sports and Energy products.

Natural Energy Drink Pussy Launches in Selfridges
Pussy, the premium 100% natural energy drink made with milk thistle, guarana, schizandra, sarsparilla and ginseng is soon to be available to buy in Selfridges Food Hall.
The deal with the UK's department store is pivotal exposure for the brand as it readies itself for a year of high profile investor announcements, partnerships and sponsorship activity.
Pussy has been working hard to build itself a reputation a healthier alternative to taurine packed competitors.
Building on successful sales in cash & carry and wholesale outlets, Pussy is focusing on expanding its retail sales network.
Pussy Natural Energy Drinks was originally created in 2004 by Jonnie Shearer.
In a market full of artificial additives and chemically derived energy products, Jonnie Shearer's mission was to create a premium 100% natural energy drink.
By personally sampling botanical extracts including milk thistle, Siberian ginseng, sarsaparilla, schizandra and guarana and mixing them together with white grape juice from Southern Italy, lightly carbonated water, grenadilla, lychee and pressed Mexican limes, Jonnie Shearer created Pussy.
The finished product contains no artificial flavours launching under the slogan 'the drink is pure, it's your mind that's the problem.'
Pussy is available from independent retailers, cash and carry and wholesalers across the UK and is now stocked in Selfridges, the UK's most stylish department store.
Jonnie Shearer, founder of Pussy said:
"Selfridges leads the way as the most stylish department store in the UK and the best place for a daring and challenging brand to gain exposure amongst young and image conscious shoppers.
"We've created a provocative, natural, refreshing and premium brand that looks beautiful and tastes pure and we're confident that the product will sell brilliantly through this new retail partnership."
Pussy will be stocked in Selfridges stores in London, Birmingham and Manchester in addition to more than 3500 other outlets across the UK.
To find our more or to buy Pussy online click here to visit the website.
www.fdin.org.uk
http://www.fdin.org.uk/2011/08/natural-energy-drink-pussy-launches-in-selfridges/
Red Bull Rolls Out New Pet Bottle
Red Bull, the energy drink, has announced the full roll out of a new PET bottle across the trade into the wholesale channel.
The 330ml PET bottle, which is being supported by a heavyweight outdoor media campaign during September, aims to help grow the Sports & Energy category - the biggest soft drinks sub-category in impulse - by being relevant to more consumers through more usage occasions in their day to day lives.
Data shows that the bottle format in soft drinks is already popular with consumers, with 17 of the top 25 selling soft drinks in the plastic bottle format.
Also, in the current make up of the Sports & Energy category, bottles contribute 57% of the value and cans 43%3.
However, the functional energy bottles only make up 9%, which provides a massive opportunity to build category growth through this segment - the fastest growing of any within Sports & Energy.
The announcement follows the launch of Red Bull 330ml PET bottle in the driving and take home channels where it has already proved popular.
Of all the Sports and Energy products launched in the last year Red Bull 330ml PET bottle has proven itself to be the most successful.
It has generated over £1.8 million of sales in only three months, almost £500,000 more than the closest competitor which has been on the market for almost a year.
Red Bull Head of Category Marketing, Doug Bairner commented:
"As a company, we're committed to delivering growth for the category and feel that the introduction of the 330ml PET bottle gives consumers a different offering whilst giving retailers a profit driving SKU.
"It has proven to be incremental to the category with 36% of sales coming from new consumers who wanted Red Bull, but in a format that allowed them to decide how and in what quantity they consumed their energy."
The Red Bull 330ml PET bottle should be merchandised to the right of the Red Bull range of cans to maximise sales.
www.fdin.org.uk
http://www.fdin.org.uk/2011/08/red-bull-rolls-out-new-pet-bottle/

Natural Energy Drink Pussy Launches in Selfridges

Pussy, the premium 100% natural energy drink made with milk thistle, guarana, schizandra, sarsparilla and ginseng is soon to be available to buy in Selfridges Food Hall.

The deal with the UK's department store is pivotal exposure for the brand as it readies itself for a year of high profile investor announcements, partnerships and sponsorship activity.

Pussy has been working hard to build itself a reputation a healthier alternative to taurine packed competitors.

Building on successful sales in cash & carry and wholesale outlets, Pussy is focusing on expanding its retail sales network.

Pussy Natural Energy Drinks was originally created in 2004 by Jonnie Shearer.

In a market full of artificial additives and chemically derived energy products, Jonnie Shearer's mission was to create a premium 100% natural energy drink.

By personally sampling botanical extracts including milk thistle, Siberian ginseng, sarsaparilla, schizandra and guarana and mixing them together with white grape juice from Southern Italy, lightly carbonated water, grenadilla, lychee and pressed Mexican limes, Jonnie Shearer created Pussy.

The finished product contains no artificial flavours launching under the slogan 'the drink is pure, it's your mind that's the problem.'

Pussy is available from independent retailers, cash and carry and wholesalers across the UK and is now stocked in Selfridges, the UK's most stylish department store.

Jonnie Shearer, founder of Pussy said:

"Selfridges leads the way as the most stylish department store in the UK and the best place for a daring and challenging brand to gain exposure amongst young and image conscious shoppers.

"We've created a provocative, natural, refreshing and premium brand that looks beautiful and tastes pure and we're confident that the product will sell brilliantly through this new retail partnership."

Pussy will be stocked in Selfridges stores in London, Birmingham and Manchester in addition to more than 3500 other outlets across the UK.

To find our more or to buy Pussy online click here to visit the website.

www.fdin.org.uk

Red Bull Rolls Out New Pet Bottle

Red Bull, the energy drink, has announced the full roll out of a new PET bottle across the trade into the wholesale channel.

The 330ml PET bottle, which is being supported by a heavyweight outdoor media campaign during September, aims to help grow the Sports & Energy category - the biggest soft drinks sub-category in impulse - by being relevant to more consumers through more usage occasions in their day to day lives.

Data shows that the bottle format in soft drinks is already popular with consumers, with 17 of the top 25 selling soft drinks in the plastic bottle format.

Also, in the current make up of the Sports & Energy category, bottles contribute 57% of the value and cans 43%3.

However, the functional energy bottles only make up 9%, which provides a massive opportunity to build category growth through this segment - the fastest growing of any within Sports & Energy.

The announcement follows the launch of Red Bull 330ml PET bottle in the driving and take home channels where it has already proved popular.

Of all the Sports and Energy products launched in the last year Red Bull 330ml PET bottle has proven itself to be the most successful.

It has generated over £1.8 million of sales in only three months, almost £500,000 more than the closest competitor which has been on the market for almost a year.

Red Bull Head of Category Marketing, Doug Bairner commented:

"As a company, we're committed to delivering growth for the category and feel that the introduction of the 330ml PET bottle gives consumers a different offering whilst giving retailers a profit driving SKU.

"It has proven to be incremental to the category with 36% of sales coming from new consumers who wanted Red Bull, but in a format that allowed them to decide how and in what quantity they consumed their energy."

The Red Bull 330ml PET bottle should be merchandised to the right of the Red Bull range of cans to maximise sales.

www.fdin.org.uk

 

 

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