Flavoured Milk and Rolo Chocolate biscuits from Muller and Nestle

New on the go snacks have been released by Nestle and Muller. Nestle have introduced the new Rolo biscuit, which is individually wrapped for either lunch boxes or to appeal as a small snack. As an accompanying drink to your snack, Muller have brought out Strawberry, Vanilla and Chocolate flavoured chilled milk drinks. These will be available in supermarkets and convenience stores this month.

Nestle Launches New Rolo Biscuit

Available from 29th August, Nestlé are launching their latest product, the new Rolo Biscuit.

The new biscuit is a combination of Rolo caramel and chocolate with crunchy biscuit pieces in the centre.

Each biscuit is also individually wrapped so that the product can be more appealing for on the go consumption.

With an RRP of £1.55 for a pack of six, Rolo Biscuit comes at a positive time for the Rolo brand, which has seen total sales rise to £18m, up 19% year on year.

The launch is supported with a targeted £400k media investment which includes TV, outdoor and sampling activity.

Kicking off on 12th September the TV campaign will be seen by 74% of the target audience three to four times.

The launch of this new 95 Calorie biscuit follows a successful move for the Aero brand into the biscuit category earlier in the year.

Aero Biscuit cut a path into the biscuit category for consumers looking for an indulgent, chocolate snack and is now being joined by the Rolo brand to improve Nestlé's shelf stand out in the biscuit isle.

Both Rolo biscuit and Aero Biscuit are produced at Nestlé Confectionery's Halifax factory.

Graham Walker, Nestlé UK Trade Communication Manager, said:

"Launching the hugely popular Rolo brand into the biscuit category is sure to prove popular with the brand's many fans.

"What's more, with Rolo experiencing sharp growth, up 19%, the new and exciting Rolo Biscuit comes at just the right time to continue this success."

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Muller Dairy Launches New Chilled Flavoured Milk Range

Müller Dairy, a brand leader in the Chilled Yogurt and Pot Desserts category, is bringing the Müller brand name to the £99 million chilled flavoured milk drinks category with the summer launch of a trio of Müller Milk lines.

Packaged in re-sealable 400ml PET bottles with an RRP of £1.09, the Chocolate, Strawberry and Vanilla Müller Milk drink flavours are being seeded into British supermarkets and convenience stores from August.

The bottles are packaged in shelf-ready trays of 12, and feature the new blue Müller 'Masterbrand' livery being introduced across Müller's core range - Corner, Müllerlight and Müller Rice - at the same time.

As well as extending Müller's reach into another section of the dairy chiller cabinet the move is also aligned with the dairy company's strategy of tapping into the snacking market opportunity.

It is the first time Müller has had a presence in the chilled flavoured milk category in the UK, despite Müllermilch being the brand leader in the equivalent 'milk-mix' category in Germany where it accounts for just over half of category sales.

Müller Milk's arrival in the UK follows the recent roll-out in Eastern Europe for the brand which was first launched in Germany in 1983 and now sells 120 million bottles a year.

Müller Milk is aimed at capturing snacking and impulse sales in the impulse, convenience and forecourt trading channels and from mums purchasing for children in multiple grocers.

With Chocolate and Strawberry, Müller Dairy is offering two popular chilled milk drink flavours - Chocolate, Strawberry and Banana account for 75% of chilled flavoured milk sales - while Vanilla aims to broaden the range of flavours currently available.

Lee Rolston, Marketing Director at Müller Dairy, said:

"Müller yogurts are purchased by more consumers than any other yogurt brand5 and the popularity of the brand makes the expansion into chilled flavoured milks a natural and fitting development for the Müller portfolio.

"Müller Milk offers the goodness of dairy with the delicious taste consumers have come to love from Müller.

"Consumers associate Müller with great taste and variety, and it's a brand which they trust.

"For all of these reasons we believe the arrival of Müller in the chilled flavoured milk fixture will bring incremental growth by attracting new consumers to this developing category.

"In consumer research Müller Milk certainly got the thumbs up from the two key groups who purchase flavoured milk: young men who purchase on impulse for snacking and consumption on the hoof; and mums purchasing for children as an alternative to other soft drinks."

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