Mealtimes Heat Up With Patak's New Range

Patak's has added a new range of 'Hot & Spicy' Indian sauces to its repertoire as a response to the growing popularity of hotter food.

Market research has revealed that the sale of hot food products has increased by 20% in the last year. The sale of fresh chilli peppers has also increased by 42%, supporting the evidence that British consumers have a growing appetite for spicier food.

The new range hopes to allow consumers to re-create the restaurant experience at home with the following sauces; Hot Tikka Masal, Extra Hot Vindaloo and Extra Hot Phal.

Tracy Hughes, Marketing Controller at AB World Foods commented:

"We have seen a 4% growth in the sauce in glass category over the last year showing that consumers are increasingly looking to make quick meals with the no fuss element."