New Christmas products from Terry's and The Bay Tree Food Co

It may seem a long way off but pubs and restaurants are already taking bookings for Christmas parties. Many food producers are also planning for the take home Christmas market including Terry's who are introducing a new Honeycomb Crunch Chocolate Orange. That's one stocking filler sorted! The Bay Tree Food Co will be launching their range of Christmas condiments with an eye-catching foil blocking label. Aimed at being both a feature on the table as well as a gift idea, these products look and taste traditionally seasonal.

NEW HONEYCOMB CRUNCH FROM TERRY'S CHOCOLATE ORANGE

Terry's Chocolate Orange is launching in a new Honeycomb Crunch variant.

Terry's Chocolate Orange innovations have become a sales opportunity for the brand during the Christmas season, and the brand is launching its latest in time for the run up to Christmas 2011.

This year, Terry's Chocolate Orange will be available in the brand new Honeycomb Crunch variant, with orange flavoured milk chocolate and honeycomb pieces littered throughout.

Honeycomb Crunch will join the rest of the Terry's Chocolate Orange ball family, alongside Milk, Dark, Volcanic Popping Candy and White Chocolate Smasher.

Kate Knight, senior brand manager said:

"Our new Honeycomb Crunch ball brings something new and fresh to the table for Terry's Chocolate Orange - we love the playful bee- themed packaging, which has fantastic shelf stand-out.

"There's nothing like it on the market at the moment, making it a unique and innovative gifting option."

Terry's Chocolate Orange Milk experiences exponential growth over the festive period due to its appeal s a gift and its sharing format.

In order to make sure this sales opportunity is pushed as far as possible, 2010's seasonal packaging is back for another year to achieve shelf-stand out in the festive isles and encourage association of the confectionary product as a Christmas chocolate.

The contemporary design featuring reindeer, snowmen and Santa, with a Christmassy silver foil sparkle, was a big seller in 2010, designed to please to loyal customers, attract new consumers and appeal to a range of age groups.

Kate Knight, senior brand manager, says: "Our festive packaging is the perfect way to add a bit of Christmas cheer to stockings - and Christmas wouldn't be Christmas without the traditional taste of Terry's Chocolate Orange to enjoy on the big day!"

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THE BAY TREE GIVES CHRISTMAS RANGE A MAKEOVER

The Bay Tree Food Co has unveiled new packaging for its' Christmas range.

The range, which now includes standard jar, stacker jar and bottle formats, uses The Bay Tree's illustrated label design with festive green foil blocking.

The foil blocking gives the range what brand messages are calling that 'something special' making it more appealing for both gifting and featuring on the festive table.

The range contains the following condiments; Christmas Pickle, packed full of cranberries, and Boxing Day Chutney, to accompany cold ham, pork pie or cheese.

For those with a sweeter tooth the range offers new Christmas Marmalade and Christmas Syrup (a spicy rum and wine syrup for pouring over ice cream and yoghurt).

The Bay Tree has also just launched a new Pub Gift Pack and Coronation Sauce ready for Christmas.

Understanding the importance of aesthetics during the festive season, The Bay Tree hopes its range re-design will encourage sales and improve brand appearance.

For a standard jar of Boxing Day Chutney (310g), Christmas Marmalade (340g), Christmas Pickle (310g) consumers will pay £3.50.

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