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New range of low calorie desserts launched by Weight Watchers

A new range of Weight Watchers Iced Desserts is to be launched exclusively at Iceland and Farmfoods.

The new Weight Watchers Whirls will be produced under licence by Icefresh, and include two flavours; Strawberry & Vanilla and Chocolate & Vanilla. The dessert will be available in packs of two at a RRP of £1.00 for two.
The Weight Watchers Whirls contain less than 80 calories per pot and have a ProPoints value of only two per pot, making them an ideal summer treat for slimming consumers.
Last year Weight Watchers Iced Desserts overtook their competitors with a volume increase of 11% making them the market leaders in the low calorie iced dessert sector.
Phil Webster, Chief Operating Officer at Icefresh commented;
"Weight Watchers offers its loyal followers something unique with our calorie-controlled treats.
"We created this range exclusively for Iceland and Farmfoods and worked closely with the two retailers to produce a range that fits into their round pound policy and that is right for their customers in terms of price point and offering."

The new Weight Watchers Whirls will be produced under licence by Icefresh, and include two flavours; Strawberry & Vanilla and Chocolate & Vanilla. The dessert will be available in packs of two at a RRP of £1.00 for two.

The Weight Watchers Whirls contain less than 80 calories per pot and have a ProPoints value of only two per pot, making them an ideal summer treat for slimming consumers.

Last year Weight Watchers Iced Desserts overtook their competitors with a volume increase of 11% making them the market leaders in the low calorie iced dessert sector.

Phil Webster, Chief Operating Officer at Icefresh commented;

"Weight Watchers offers its loyal followers something unique with our calorie-controlled treats.

"We created this range exclusively for Iceland and Farmfoods and worked closely with the two retailers to produce a range that fits into their round pound policy and that is right for their customers in terms of price point and offering."

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