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New soup flavours added to Batchelors and Heinz ranges

Two Major brands have introduced new flavours to their soup ranges. Batchelors have repackaged their Cup a Soup range and added four new flavours, while Heinz have introduced Carrot and Coriander to its Classic Soup range.

 

Batchelors Introduces New Packaging and Soup Flavours
Batchelors is benefitting from a re-launch this summer in an bid to drive consumer engagement and accelerate growth in the Instant Dried Soup (IDS) category.
This will include a complete design overhaul, new flavours and a brand new sub range designed to bring more health conscious consumers into the category.
The entire Cup a Soup range has been redesigned to have a modern new look which focuses on the brand and flavour to improve fixture navigation for shoppers and dial up food values.
Images of ingredients are featured alongside a stove-top style kettle and cup, hoping to create a classic, warm look and communicate what goes into the soup.
Jo Marshall, Senior Brand Manager for Batchelors, said:
"Consumer research on our new packaging proved to be very successful, with 30% of consumers finding the soup they wanted more easily, and purchase intent increasing by 6%."
Four new flavours have been added to the Cup a Soup range - Broccoli & Stilton, Pea & Ham, Creamy Thai and Mulligatawny.
The complementary nature of the more traditional flavours is hoping to have strong appeal amongst existing consumers.
The spicy variants are an important innovation for the range as the spicy flavours sector is the fastest growing in the market and will aim to drive appeal amongst younger consumers.
The Slim a Soup range will benefit from four new flavours that are already popular in the core Cup a Soup range - Tomato, Golden Vegetable, Chicken and Chicken & Leek - ensuring that Batchelors' favourites are accessible to those looking for a lower calorie alternative.
High Veg a Soup is a real innovation for the IDS category and is designed to attract new consumers through its high vegetable content.
The three-strong range - Roast Vegetable, Country Vegetable and Mediterranean Tomato & Vegetable - contains 50-70% vegetables and has predominantly green packaging to differentiate it from the rest of the range.
www.fdin.org.uk
http://www.fdin.org.uk/2011/08/batchelors-sumer-re-launches-introduces-new-packaging-and-soup-flavours/
HEINZ ADDS TO CLASSIC SOUP RANGE AND LAUNCHES SECRET INGREDIENT CAMPAIGN
July 29th, 2011
Soup market leader Heinz, is aiming to drive consumption of its Classic Soup range with The Secret Ingredient campaign to encourage consumers to use soup as a cooking ingredient.
The campaign, which runs from July until October, aims to inspire mums and older women to cook simple, but great tasting recipes during the week for their families.
This means they can cook meals from scratch, without spending hours in the kitchen.
Recipes will feature on packs of Heinz Cream of Tomato, Cream of Chicken and Cream of Mushroom Soup
Heinz will also be collaborating with DeliaOnline.com and AllRecipes.co.uk to feature the new Heinz Classic Soup recipes, as well as offer users cooking tips and advice.
The Heinz Soup UK Facebook page (www.facebook.com/HeinzSoupUK) will also seed recipes to consumers as part of the campaign, inspiring users to try a variety of recipes including a quick-cook Chicken Tikka Masala and Spicy Chicken and Broccoli Bake.
In addition, Heinz is adding a new variety - Carrot and Coriander - to its Classic Soup range which will be on shelf later this month.
The new variety joins Heinz's current Classic Soup offering aiming to provide consumers with a wider selection of soup for varied meal occasions.
Lynsey Hurst, Heinz Marketing Manager, commented:
"Our research has shown that mums, in particular, are looking for convenient and tasty recipes to feed their families.
Heinz is collaborating with DeliaOnline.com and AllRecipes.co.uk to feature the new Heinz Soup recipes
"Used as a primary ingredient, Heinz Classic Soups can help make mid-week meal times easier for mums, as it saves them time in the kitchen, but produces great tasting food that the family will love."
The Heinz Classic Soup range is made with quality ingredients and flavour, making it useful to create a meal in a short amount of time.
Recipes will feature on packs of Heinz Cream of Tomato, Heinz Cream of Chicken and Heinz Cream of Mushroom Soup.
The wet ambient soup market is currently worth £343 million and is growing +2.0 per cent in value, declining in volume at -2.1 per cent.
Heinz is growing ahead of the market in value +5.2 per cent with a value share of 69.0 per cent and Heinz Classic Soup is the number one brand in the market, with growing loyalty in the latest year (+1%pt to 67%).
www.fdin.org.uk
http://www.fdin.org.uk/2011/07/heinz-adds-to-classic-soup-range-and-launches-secret-ingredient-campaign/

Batchelors Introduces New Packaging and Soup Flavours

Batchelors is benefitting from a re-launch this summer in an bid to drive consumer engagement and accelerate growth in the Instant Dried Soup (IDS) category.

This will include a complete design overhaul, new flavours and a brand new sub range designed to bring more health conscious consumers into the category.

The entire Cup a Soup range has been redesigned to have a modern new look which focuses on the brand and flavour to improve fixture navigation for shoppers and dial up food values.

Images of ingredients are featured alongside a stove-top style kettle and cup, hoping to create a classic, warm look and communicate what goes into the soup.

Jo Marshall, Senior Brand Manager for Batchelors, said:

"Consumer research on our new packaging proved to be very successful, with 30% of consumers finding the soup they wanted more easily, and purchase intent increasing by 6%."

Four new flavours have been added to the Cup a Soup range - Broccoli & Stilton, Pea & Ham, Creamy Thai and Mulligatawny.

The complementary nature of the more traditional flavours is hoping to have strong appeal amongst existing consumers.

The spicy variants are an important innovation for the range as the spicy flavours sector is the fastest growing in the market and will aim to drive appeal amongst younger consumers.

The Slim a Soup range will benefit from four new flavours that are already popular in the core Cup a Soup range - Tomato, Golden Vegetable, Chicken and Chicken & Leek - ensuring that Batchelors' favourites are accessible to those looking for a lower calorie alternative.

High Veg a Soup is a real innovation for the IDS category and is designed to attract new consumers through its high vegetable content.

The three-strong range - Roast Vegetable, Country Vegetable and Mediterranean Tomato & Vegetable - contains 50-70% vegetables and has predominantly green packaging to differentiate it from the rest of the range.

www.fdin.org.uk

http://www.fdin.org.uk/2011/08/batchelors-sumer-re-launches-introduces-new-packaging-and-soup-flavours/

Heinz Adds to Classic Soup Range and Launches Secret Ingredient Campaign

Soup market leader Heinz, is aiming to drive consumption of its Classic Soup range with The Secret Ingredient campaign to encourage consumers to use soup as a cooking ingredient.

The campaign, which runs from July until October, aims to inspire mums and older women to cook simple, but great tasting recipes during the week for their families.

This means they can cook meals from scratch, without spending hours in the kitchen.

Recipes will feature on packs of Heinz Cream of Tomato, Cream of Chicken and Cream of Mushroom Soup

Heinz will also be collaborating with DeliaOnline.com and AllRecipes.co.uk to feature the new Heinz Classic Soup recipes, as well as offer users cooking tips and advice.

The Heinz Soup UK Facebook page (www.facebook.com/HeinzSoupUK) will also seed recipes to consumers as part of the campaign, inspiring users to try a variety of recipes including a quick-cook Chicken Tikka Masala and Spicy Chicken and Broccoli Bake.

In addition, Heinz is adding a new variety - Carrot and Coriander - to its Classic Soup range which will be on shelf later this month.

The new variety joins Heinz's current Classic Soup offering aiming to provide consumers with a wider selection of soup for varied meal occasions.

Lynsey Hurst, Heinz Marketing Manager, commented:

"Our research has shown that mums, in particular, are looking for convenient and tasty recipes to feed their families.

Heinz is collaborating with DeliaOnline.com and AllRecipes.co.uk to feature the new Heinz Soup recipes

"Used as a primary ingredient, Heinz Classic Soups can help make mid-week meal times easier for mums, as it saves them time in the kitchen, but produces great tasting food that the family will love."

The Heinz Classic Soup range is made with quality ingredients and flavour, making it useful to create a meal in a short amount of time.

Recipes will feature on packs of Heinz Cream of Tomato, Heinz Cream of Chicken and Heinz Cream of Mushroom Soup.

The wet ambient soup market is currently worth £343 million and is growing +2.0 per cent in value, declining in volume at -2.1 per cent.

Heinz is growing ahead of the market in value +5.2 per cent with a value share of 69.0 per cent and Heinz Classic Soup is the number one brand in the market, with growing loyalty in the latest year (+1%pt to 67%).

www.fdin.org.uk

 

 

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