New summer promotion for Ocean Spray and luxury nut snacks launched by Shed Treats

Nut Treats are being added to the healthy snack range from Passion Shed. Aimed at adding a little indulgence while still being one of your five a day options the snacks are available from Waitrose. Ocean Spray are investing £3 million in a summer promotion for their cranberry drinks. Concentrating on the healthy properties of cranberries, the promotion will support Cancer Research by donating £85,000 to the charity.

Passion Shed Treats Launches New Range of Nut Bags into Waitrose

Passion Shed is introducing a new range of nut based treats to its selection of gourmet snacks.

The new Passion Shed Treats include chocolate, honey and yoghurt coated nuts and hoping to appeal to consumers looking for a sweet but nutritious snack.

The "posh nosh nibbles" have also been designed as a snack for on-the-go occasions, as additions to lunchboxes and as a "sophisticated snack" for evening entertaining.

Passion Shed Treats' come in three varieties including;

Yoghurt coated cranberries, jumbo flame raisins, red skinned peanuts and nudie peanuts.

Milk chocolate buttons, sultanas and raisins with peanuts and hazelnuts and vanilla flavoured roasted pumpkin seeds

Honey roasted almonds and juicy cherries with giant sultanas, flame raisins and almonds

The range is available from Waitrose for just £1.19 a bag.

Passion Shed Marketing Manager, Kate Rathbone said: "Now you can treat yourself to a little luxury at lunchtime with these Passion Shed treats.

"These treats are the perfect addition to our Passion Shed range with added hidden indulgences to our mastered nut recipes - and a perfectly gourmet way to get one of your five a day."

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Ocean Spray Unveils £3M Summer Campaign

Cranberry expert, Ocean Spray is launching its +£3m juice drinks summer campaign with a fully integrated burst of activity.

The campaign also includes the first phase of a two year relationship with Cancer Research UK.

This summer, Ocean Spray will have a stronger presence at ten Tesco and Cancer Research UK's Race for Life events, spanning London, the South East and South West.

In addition to sampling and leafleting, participants at each event will be given the chance to engage with the brand via competitions and family games.

Taking inspiration from the 'bounce test', a mechanism by which Ocean Spray quality tests their cranberries, Ocean Spray is launching a new 'bounce your berry and win' on-pack promotion commencing July '11 with £1m worth of Reebok fitness prizes on offer.

Six million ambient Ocean Spray cartons will carry a unique code and will direct consumers to a Facebook page where they enter their code with a chance to win.

To support this promotion and the Race for Life activity, Ocean Spray is donating £85,000 to Cancer Research UK's life-saving work.

Jonathan Duffin, business development director (UK) at Ocean Spray, said:

"Ocean Spray's summer campaign is a key part of our heavyweight support plan to drive brand and category growth over the next twelve months, and to generate excitement amongst our core target market, women 35+.

"In addition to our experiential, sampling, digital, social media, PR, charity link and on-pack activity, July will also see Ocean Spray back on TV with a series of new commercials capturing the brands' grower heritage and fruit expertise.

"And Ocean Spray is delighted to announce its support of the world's leading cancer charity, Cancer Research UK, which is dedicated to saving lives through research.

"Ocean Spray has long been associated with preventative health and for us it was a natural step to support Cancer Research UK, as it's saving millions of lives by discovering new ways to prevent, diagnose and treat cancer."

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