New Yoghurt Range to be launched in the UK
New Zealand Yoghurt brand The Collective Dairy is to launch its
products from June 2011 in the UK.
The new range will include handcrafted yoghurts and will
source its milk from the West Country.
Hoping to create a new segment within the yoghurt sector, the
company will be promoting the health aspects of the product. The
product will be sweetened with honey instead of sugar and will be
95% fat free. It will also contain a probiotic to help maintain a
healthy digective system. Focusing on the yoghurt with an 'h'
spelling, it will be promoted as Healthy, Hand-crafted and with
Honest Credentials.
The yoghurt will be available in four flavours when
launched; Passionfruit, Apple, Russian Fudge and Luscious Lemon.
Later in the year Pomegranate & Cherry, and Rhubarb &
Strawberry will be added to the range.
The Collective Dairy has been set up by Mike
Hodgson and Amelia Harvey.
Amelia Harvey stated:
"We believe that we'll bring in new and lapsed
users to the category with a tasty, healthy yoghurt for anytime of
the day."
Mike Hodgson added:
"In the Collective Dairy we have found a
fantastically unique yoghurt product, it has a silky texture and a
double layer of fruit which can be seen through the
packaging."
Hoping to create a new segment within the yoghurt sector, the
company will be promoting the health aspects of the product. The
product will be sweetened with honey instead of sugar and will be
95% fat free. It will also contain a probiotic to help maintain a
healthy digective system. Focusing on the yoghurt with an 'h'
spelling, it will be promoted as Healthy, Hand-crafted and with
Honest Credentials.
The yoghurt will be available in four flavours when launched;
Passionfruit, Apple, Russian Fudge and Luscious Lemon. Later in the
year Pomegranate & Cherry, and Rhubarb & Strawberry
will be added to the range.
The Collective Dairy has been set up by Mike Hodgson and
Amelia Harvey.
Amelia Harvey stated:
"We believe that we'll bring in new and lapsed users to the
category with a tasty, healthy yoghurt for anytime of the
day."
Mike Hodgson added:
"In the Collective Dairy we have found a fantastically unique
yoghurt product, it has a silky texture and a double layer of fruit
which can be seen through the packaging."
