Rhubarb and Custard Splat to hit sweet shops this summer

Lovers of Haribo's confectionery are in for a treat this summer when they launch the Rhubarb and Custard Splat.

The new sour flavour will be available for a limited time as part of the Tangfastic range. It is the second flavour to be added this year, the Strawbs and Cream line were introduced in June. The new flavour was chosen by the Haribo fan club as a "real taste of summer".

Gemma Hicks, Marketing Manager, commented:

"As the sun shines and temperatures rise so does the sale of our sour treats. Through Haribo Tangfastics featuring Rhubarb and Custard, retailers can capitalise upon a key trend for the summer whilst meeting consumer demand for a brand new sour flavour combination."