Tropicana's still lemonade

Tropicana is the latest brand to expand its product range, launching industry-first still lemonade made purely from natural fruit juice.

The new beverage has zero added water or sugars and as it is completely natural, provides consumers with one of their five a day - a selling point Tropicana will no doubt be maximising on.

The traditional and pink varieties of the new are due to launch between the end of February and the beginning of March this year.

Tropicana, who is no stranger to the chilled juice sector, hopes the new range will appeal to consumers throughout the day, and not just to those looking for breakfast juice.

Both of the new lemonades are more than just squeezed lemons. The traditional flavour is an infusion between lemon and apple, and the pink variety a mixture of lemons and raspberries.

This instance of new product development is likely to be a success amongst consumers across the UK and is expected to be in retailers sometime this week.